--- title: blog description: Digital marketing, ecommerce optimization insights, strategies and best practices for growth. Actionable advice and thought leadership to help businesses thrive in the digital landscape. --- [Skip to content](https://marketingevolved.co/blog#main-content) [![](https://marketingevolved.co/hs-fs/hubfs/ME%20Rand%20Crop.png?width=200&height=172&name=ME%20Rand%20Crop.png)](https://marketingevolved.co) - [Home](https://marketingevolved.co) - [Our Services](https://marketingevolved.co/en-us/our-services) - [Case Studies](https://marketingevolved.co/case-studies) - [About](https://marketingevolved.co/about) - [Blog](https://marketingevolved.co/blog) Open main navigation Close main navigation - [Home](https://marketingevolved.co) - [Our Services](https://marketingevolved.co/en-us/our-services) - [Case Studies](https://marketingevolved.co/case-studies) - [About](https://marketingevolved.co/about) - [Blog](https://marketingevolved.co/blog) - [Contact us](https://marketingevolved.co/contact-us) [Contact us](https://marketingevolved.co/contact-us) # Insights, Strategies and Best Practices for Growth. Actionable advice and thought leadership to help businesses thrive in the digital landscape. [![A personal journey learning AI](https://marketingevolved.co/hubfs/Hows%20that%20AI%20journey%20going.png)](https://marketingevolved.co/blog/hows-that-ai-journey-going) [artificial intelligence](https://marketingevolved.co/blog/tag/artificial-intelligence) ### [How's That AI Journey Going?](https://marketingevolved.co/blog/hows-that-ai-journey-going) ![Picture of Sharon Herrman](https://marketingevolved.co/hs-fs/hubfs/Beach%20THE%20final.jpeg?width=50&name=Beach%20THE%20final.jpeg) [Sharon Herrman](https://marketingevolved.co/blog/author/sharon-herrman) December 19, 2024 [Read more](https://marketingevolved.co/blog/hows-that-ai-journey-going) [![time for tiktok social commerce](https://marketingevolved.co/hubfs/time%20for%20tiktok.png)](https://marketingevolved.co/blog/time-for-tiktok) [social commerce](https://marketingevolved.co/blog/tag/social-commerce) ### [Time for TikTok?](https://marketingevolved.co/blog/time-for-tiktok) ![Picture of Sharon Herrman](https://marketingevolved.co/hs-fs/hubfs/Beach%20THE%20final.jpeg?width=50&name=Beach%20THE%20final.jpeg) [Sharon Herrman](https://marketingevolved.co/blog/author/sharon-herrman) December 17, 2024 [Read more](https://marketingevolved.co/blog/time-for-tiktok) [![](https://marketingevolved.co/hubfs/twist%20the%20plot.png)](https://marketingevolved.co/blog/power-up-multi-generational-marketing-strategies) [digital marketing strategy](https://marketingevolved.co/blog/tag/digital-marketing-strategy) ### [Twist the Plot to Power-Up Multi-Generational Marketing Strategies](https://marketingevolved.co/blog/power-up-multi-generational-marketing-strategies) ![Picture of Sharon Herrman](https://marketingevolved.co/hs-fs/hubfs/Beach%20THE%20final.jpeg?width=50&name=Beach%20THE%20final.jpeg) [Sharon Herrman](https://marketingevolved.co/blog/author/sharon-herrman) December 13, 2024 [Read more](https://marketingevolved.co/blog/power-up-multi-generational-marketing-strategies) [![](https://marketingevolved.co/hubfs/across%20generations.png)](https://marketingevolved.co/blog/sell-effectively-across-generations) [digital marketing strategy](https://marketingevolved.co/blog/tag/digital-marketing-strategy) ### [Sell Effectively Across Generations – Here’s How.](https://marketingevolved.co/blog/sell-effectively-across-generations) ![Picture of Sharon Herrman](https://marketingevolved.co/hs-fs/hubfs/Beach%20THE%20final.jpeg?width=50&name=Beach%20THE%20final.jpeg) [Sharon Herrman](https://marketingevolved.co/blog/author/sharon-herrman) December 13, 2024 [Read more](https://marketingevolved.co/blog/sell-effectively-across-generations) [![SEO optimization marathon runner](https://marketingevolved.co/hubfs/seo%20marathon.png)](https://marketingevolved.co/blog/shopify-seo-playing-the-long-game-to-success) [seo optimization](https://marketingevolved.co/blog/tag/seo-optimization) ### [Shopify SEO: Playing the Long Game to Success!](https://marketingevolved.co/blog/shopify-seo-playing-the-long-game-to-success) ![Picture of Sharon Herrman](https://marketingevolved.co/hs-fs/hubfs/Beach%20THE%20final.jpeg?width=50&name=Beach%20THE%20final.jpeg) [Sharon Herrman](https://marketingevolved.co/blog/author/sharon-herrman) December 13, 2024 [Read more](https://marketingevolved.co/blog/shopify-seo-playing-the-long-game-to-success) [![](https://marketingevolved.co/hubfs/12%25%20retention.png)](https://marketingevolved.co/blog/a-12-customer-retention-rate-how-i-did-it) [customer retention](https://marketingevolved.co/blog/tag/customer-retention) ### [A 12% Customer Retention Rate – How I did it.](https://marketingevolved.co/blog/a-12-customer-retention-rate-how-i-did-it) ![Picture of Sharon Herrman](https://marketingevolved.co/hs-fs/hubfs/Beach%20THE%20final.jpeg?width=50&name=Beach%20THE%20final.jpeg) [Sharon Herrman](https://marketingevolved.co/blog/author/sharon-herrman) December 12, 2024 [Read more](https://marketingevolved.co/blog/a-12-customer-retention-rate-how-i-did-it) [![desktop computer screen with Shopify customer loyalty app](https://marketingevolved.co/hubfs/cust%20loyalty%20apps%20final.png)](https://marketingevolved.co/blog/customer-loyalty-programs-giveaways-or-strategic-tools) [customer loyalty programs](https://marketingevolved.co/blog/tag/customer-loyalty-programs) ### [Customer Loyalty Programs – Giveaways or Strategic Tools?](https://marketingevolved.co/blog/customer-loyalty-programs-giveaways-or-strategic-tools) ![Picture of Sharon Herrman](https://marketingevolved.co/hs-fs/hubfs/Beach%20THE%20final.jpeg?width=50&name=Beach%20THE%20final.jpeg) [Sharon Herrman](https://marketingevolved.co/blog/author/sharon-herrman) December 12, 2024 [Read more](https://marketingevolved.co/blog/customer-loyalty-programs-giveaways-or-strategic-tools) 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more](https://marketingevolved.co/blog/unlocking-success-smart-benchmarking-for-small-ecommerce-businesses) First Prev [1](https://marketingevolved.co/blog) [2](https://marketingevolved.co/blog/page/2) [Next](https://marketingevolved.co/blog/page/2) [Last](https://marketingevolved.co/blog/page/2) [![](https://marketingevolved.co/hs-fs/hubfs/ME%20Rand%20Crop.png?width=200&height=172&name=ME%20Rand%20Crop.png)](https://marketingevolved.co) MarketingEvolved helps ecommerce businesses identify what is constraining growth, clarify priorities, and make better commercial decisions across product, positioning, pricing, merchandising, acquisition, conversion, and retention. 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