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SCALE SMART. PROFIT MORE.

Ecommerce at the core. Strategy across every channel.

Get the roadmap your brand needs to scale profitably across every path to purchase.

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Marketing leadership that gets results.

Direct-to-consumer brands thrive with strategic leadership that’s been tested — and proven. With experience launching and scaling two ecommerce DTC brands and nearly two decades of revenue growth for Fortune 50 consumer product portfolios, we don’t just grow businesses — we build profit engines.

We help direct-to-consumer product brand founders and marketing teams answer tough questions like:

  • What’s the right balance of in-house talent vs. agency support to drive better ROI?

  • How do we improve profit by optimizing the full ecommerce equation — traffic, conversion, AOV, and margin?

  • Where are the most efficient growth opportunities — new products, new audiences, channels, or recurring revenue streams?

  • How do we increase customer LTV through smarter segmentation, retention strategy, and post-purchase experiences?

  • What’s a sustainable marketing budget in today’s CAC environment — and how do we make every dollar go further?

Let’s talk about what’s holding your growth back — and how to fix it.

Go ahead, ask us. We’re listening.

 

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Solving for Growth and Profitability Requires Savvy that:

H-NeedleS

Focuses on cost-efficient, needle-moving marketing strategies to fire-up the pistons of traffic, conversion AOV and margin - so you can scale profitably.

H-KPIR

Sets the right KPI’s and benchmarks to facilitate meaningful improvement.

H-GearsR

Integrates ecommerce with retail and online marketplace channel growth strategies to meet P&L goals.

H-peopleR

Creates cohesive, motivated marketing teams enabled with resources and connected by feedback loops.

"Sharon's clarity in identifying market opportunities, her creativity in developing innovative products, and experience in building businesses serves her well in launching and building ecommerce businesses."

John knott - BTurq
John Knott
Owner/President, JD Technologies Global, LLC

Brands I've Helped

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Let's Work Together

A Choice of Service Levels to Suit Your Organization:
Half Day Consult
 
With a couple of weeks of preparation via email and a 4 hour session together, I’ll put together the customer journey and essential next steps for your marketing department.
 
Fractional Chief Marketing Officer
 
You’ll get a comprehensive marketing strategy with prioritised campaigns. I’ll work with your team daily to execute the strategy I lay out.
 
Ongoing Advisor
 
With check-ins every other week, your team will stay on track and campaigns will continually improve until your goals are achieved.
 
SEE MY SERVICES

What is a Fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

That’s what I do for ecommerce brands. I’d love to hear what your goals are…and help you reach them with marketing that gets results.

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Let's Get Started

Three Simple Steps To Improved Results.

1.

Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

2.

Strategy

Then, we'll get on a longer call to deep dive into your needs.  Next, I'll share the steps I recommend with a proposal.

3.

Marketing Transformation

In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

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A Blueprint to Thrive in Ecommerce.

Download Your Shopify Success Playbook NOW!

Developed for start-ups and established shops alike, this comprehensive guide is everything you need to launch new products and build a successful ecommerce shop from the ground-up - or, to scale your existing shop to the next level of revenue and profitability.

  • Boost top-line revenue with focused customer acquisition and product pre-launch and post-launch strategies.
  • Sharpen bottom-line profitability with product portfolio and operations strategies that align with cost objectives.
  • Identify the right analytics platforms, benchmarks and KPI's to keep your progress on-track.

What Does a Fractional CMO Do?

  • Create your marketing strategy
  • Map out your customer journey
  • Correct your messaging and positioning
  • Align marketing strategy across DTC and marketplace channels
  • Connect P&L goals with strategies and plans
  • Hire marketing employees, consultants to execute
  • Align marketing strategies with ecommerce infrastructure
  • Create systems for your team to follow
  • Ensure agencies are performing effectively
  • Manage KPI's so your marketing investment makes you money
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How Do You Know if You Need a Fractional CMO?

  • You are running your marketing team instead of being the CEO
  • You are not sure what campaigns to have your marketing team try next
  • You don't have your customer journey mapped out or clear KPI's for your campaigns
  • You are spending more to acquire customers and can't say why
How do you know image

Get the Marketing Expertise You Need to Grow Your Business.

Delegate your marketing outcomes to an expert.

  • Take back your time
  • See a greater return on your marketing budget
  • Boost revenue & profitability
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