CLARITY FOR ECOMMERCE GROWTH.
Independent strategy for ecommerce brands that need to understand what’s really holding growth back — and what to prioritize next.
I help founder-led and growth-stage ecommerce businesses diagnose commercial constraints across product, positioning, pricing, merchandising, acquisition, conversion, and retention.
Find the Constraint Before You Spend More.
With two decades of brand, ecommerce, and operator experience, I help ecommerce businesses determine where growth is actually breaking down — and which issues deserve attention first.
I’ve helped brands:
- Achieve 15% YoY ecommerce growth with 60%+ gross margins and 12% customer retention.
- Launch a profitable DTC brand + Shopify store from concept to market in under 20 months, generating 4,000 email subscribers in 6 months and achieving break-even targets.
- Drive $1.8M in profit from a $2M digital investment by turning overlooked content into a replicable acquisition funnel (+325% email acquisition, -50% CAC).
I help ecommerce and product brand leaders answer critical questions like:
- Where should we prioritize investment?
- How do we improve revenue and margin?
- Which growth lever matters most right now?
- Is the problem acquisition, conversion, merchandising, retention — or something more fundamental?
Let’s talk about what’s holding your growth back — and how to fix it.
Go ahead, ask me. I’m listening.
Solving for Growth and Profitability Requires Clarity About:
Where growth is actually constrained
Focuses on the few commercial levers that matter most across traffic, conversion, AOV and margin.
What the right benchmarks are
Sets meaningful KPIs and benchmarks so performance can be evaluated against the right objectives.
How channels work together
Connects ecommerce, retail and marketplace strategy to the broader P&L rather than treating channels in isolation.
What to prioritize next
Identifies the actions most likely to improve commercial performance—and what can wait.
What’s Actually Holding Growth Back?
Most ecommerce problems do not exist in isolation. Weak performance may look like an advertising problem when the real issue is pricing, assortment, positioning, customer fit, merchandising, or retention.
The first step is identifying the constraint correctly.
That is where strategic clarity matters.
When an Outside Perspective Helps
- Growth has plateaued
- Revenue is increasing but profitability is not
- Customer acquisition costs keep rising
- You are investing in multiple channels without knowing which deserves priority
- A product or assortment is underperforming expectations
- You are considering another agency, campaign, or platform investment but are not confident it addresses the real problem
Let's Work Together
A fixed-scope independent review to identify what is actually constraining growth — and what to prioritize first.
Focused senior-level support for a specific business decision, growth initiative, or commercialization challenge.
Deeper analysis for broader ecommerce or go-to-market problems that do not fit a standard diagnostic.
Let's Get Started
1.
Start with the Problem
Schedule a brief call to discuss what is happening in the business, what has changed, and where you are uncertain about the next move.
2.
Diagnose the Constraint
If there is a fit, I review the relevant commercial factors — product, positioning, pricing, merchandising, acquisition, conversion, retention, and competitive context — to determine what is actually holding growth back.
3.
Prioritize What Comes Next
You receive a clear diagnosis, prioritized recommendations, and a practical path forward — including where specialist support may be needed.
"Sharon's clarity in identifying market opportunities, her creativity in developing innovative products, and experience in building businesses serves her well in launching and building ecommerce businesses."
Selected Brands & Businesses
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Make the Next Growth Decision With Greater Clarity.
Independent ecommerce strategy to help you identify what matters most — before you spend more time or money solving the wrong problem.
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Identify the real constraint
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Prioritize the highest-value opportunities
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Focus investment where it can have the greatest impact