CLARITY FOR ECOMMERCE GROWTH.
Independent strategy for ecommerce brands that need to understand what’s really holding growth back — and what to prioritize next.
I help founder-led and growth-stage ecommerce businesses diagnose commercial constraints across product, positioning, pricing, merchandising, acquisition, conversion, and retention.
Find the Constraint Before You Spend More.
With two decades of brand, ecommerce, and operator experience, I help ecommerce businesses determine where growth is actually breaking down — and which issues deserve attention first.
I’ve helped brands:
- Achieve 15% YoY ecommerce growth with 60%+ gross margins and 12% customer retention.
- Launch a profitable DTC brand + Shopify store from concept to market in under 20 months, generating 4,000 email subscribers in 6 months and achieving break-even targets.
- Drive $1.8M in profit from a $2M digital investment by turning overlooked content into a replicable acquisition funnel (+325% email acquisition, -50% CAC).
I help ecommerce and product brand leaders answer critical questions like:
- Where should we prioritize investment?
- How do we improve revenue and margin?
- Which growth lever matters most right now?
- Is the problem acquisition, conversion, merchandising, retention — or something more fundamental?
Let’s talk about what’s holding your growth back — and how to fix it.
Go ahead, ask me. I’m listening.
Solving for Growth and Profitability Requires Clarity About:
Where growth is actually constrained
Focuses on the few commercial levers that matter most across traffic, conversion, AOV and margin.
What the right benchmarks are
Sets meaningful KPIs and benchmarks so performance can be evaluated against the right objectives.
How channels work together
Connects ecommerce, retail and marketplace strategy to the broader P&L rather than treating channels in isolation.
What to prioritize next
Identifies the actions most likely to improve commercial performance—and what can wait.
What’s Actually Holding Growth Back?
Most ecommerce problems do not exist in isolation. Weak performance may look like an advertising problem when the real issue is pricing, assortment, positioning, customer fit, merchandising, or retention.
The first step is identifying the constraint correctly.
That is where strategic clarity matters.
When an Outside Perspective Helps
- Growth has plateaued
- Revenue is increasing but profitability is not
- Customer acquisition costs keep rising
- You are investing in multiple channels without knowing which deserves priority
- A product or assortment is underperforming expectations
- You are considering another agency, campaign, or platform investment but are not confident it addresses the real problem
Let's Work Together
A fixed-scope independent review to identify the primary constraints on growth and establish priorities.
Focused strategic support for specific business decisions, growth initiatives, or commercialization challenges.
For businesses facing a broader ecommerce or go-to-market problem that requires deeper analysis.
Let's Get Started
1.
Chat
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
2.
Strategy
Then, we'll get on a longer call to deep dive into your needs. Next, I'll share the steps I recommend with a proposal.
3.
Marketing Transformation
In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
A Blueprint to Thrive in Ecommerce.
Download Your Shopify Success Playbook NOW!
Developed for start-ups and established shops alike, this comprehensive guide is everything you need to launch new products and build a successful ecommerce shop from the ground-up - or, to scale your existing shop to the next level of revenue and profitability.
-
Boost top-line revenue with focused customer acquisition and product pre-launch and post-launch strategies.
-
Sharpen bottom-line profitability with product portfolio and operations strategies that align with cost objectives.
-
Identify the right analytics platforms, benchmarks and KPI's to keep your progress on-track.
"Sharon's clarity in identifying market opportunities, her creativity in developing innovative products, and experience in building businesses serves her well in launching and building ecommerce businesses."
Brands I've Helped
Get the Marketing Expertise You Need to Grow Your Business.
Delegate your marketing outcomes to an expert.
-
Take back your time
-
See a greater return on your marketing budget
-
Boost revenue & profitability