About.
Most direct-to-consumer companies struggle to scale profitably across channels.
But you don’t have to.
Without a clear strategy tying together traffic, conversion, retention, and margin — even great brands burn through budgets and plateau. I help DTC teams break through that ceiling.
The Fractional CMO for Direct-to-Consumer Brands.
Hi, I’m Sharon, and I’ve been working with DTC brands for two decades, with a core focus on driving ecommerce revenue and profitability.
There’s so much I love about this space — with the right marketing, smaller brands can lead markets.
You see, most DTC companies don’t address these issues:
- Disconnected performance and brand efforts that dilute impact
- Under-leveraged customer data that could improve retention and LTV
- A lack of clarity around what’s actually working — and what’s not.
With a fractional CMO, those issues become opportunities. Here’s what you could accomplish instead:
- Every channel working in sync toward a clear growth goal
- Marketing spend that delivers increasing returns over time
- A team aligned around the right KPIs — and energized by progress.
I'm here to help you scale, profitably and consistently.
Having launched and scaled two ecommerce businesses and as a former brand leader at Fortune 50 CPG companies, I understand what it takes to turn ecommerce strategy into results.
I’ve helped brands optimize every part of the ecommerce equation — traffic, conversion, AOV, and retention — while navigating team structure, agency oversight, and channel conflicts.
With the right fractional support, you don’t need to be distracted by analytics deep dives, ad platform inefficiencies, content planning headaches, or conflicting advice from agencies. I’ll handle all of that — and show you what’s actually moving the needle.
What is it like to work together?
Reliability
I’m responsible for all your marketing outcomes. Each quarter you’ll get a clear report on what’s working and a strategic plan for what’s next.
Positive Culture
I’ll foster a collaborative environment where your team works in their zone of genius — with clarity, encouragement, and accountability.
Strategic Clarity
You’ll always know where we’re headed, why it matters, and what to prioritize next. No noise. Just focused, profitable growth.