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SCALE SMART. PROFIT MORE.

Fractional CMO leadership for ecommerce-first brands navigating DTC, retail, and marketplace channels.

I help omni-channel brands integrate marketing strategy across every path to purchase — building revenue, margin, and enterprise value.

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Strategic Fractional CMO Leadership to Scale Revenue — and Protect Margin.

With two decades of experience as a Fortune 50 brand marketer and founder/operator of multiple ecommerce businesses, I bring tested leadership to scaling ecommerce-first, omni-channel brands.

I’ve helped brands:

  • Achieve 15% YoY ecommerce growth with 60%+ gross margins and 12% customer retention.
  • Launch a profitable DTC brand + Shopify store from concept to market in under 20 months, generating 4,000 email subscribers in 6 months and achieving break-even targets.
  • Drive $1.8M in profit from a $2M digital investment by turning overlooked content into a replicable acquisition funnel (+325% email acquisition, -50% CAC).

I help ecommerce and product brand leaders answer critical questions like:

  • How do we integrate DTC, retail, and marketplace strategies for profitable, sustainable growth?
  • How do we optimize the full ecommerce equation — traffic, conversion, AOV, and margin — not just chase top-line sales?
  • Where should we prioritize investment — new products, new channels, or customer retention — to build long-term enterprise value?
  • How do we structure marketing to outperform in today’s CAC environment?
  • How do we build a marketing team and agency model that supports scale — without eroding profitability?

Let’s talk about what’s holding your growth back — and how to fix it.

Go ahead, ask me. I’m listening.

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Solving for Growth and Profitability Requires Savvy that:

H-NeedleS

Focuses on cost-efficient, needle-moving marketing strategies to fire-up the pistons of traffic, conversion AOV and margin - so you can scale profitably.

H-KPIR

Sets the right KPI’s and benchmarks to facilitate meaningful improvement.

H-GearsR

Integrates ecommerce with retail and online marketplace channel growth strategies to meet P&L goals.

H-peopleR

Creates cohesive, motivated marketing teams enabled with resources and connected by feedback loops.

What is a Fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

That’s what I do for ecommerce brands. I’d love to hear what your goals are…and help you reach them with marketing that gets results.

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How do you know image

How Do You Know if You Need a Fractional CMO?

  • You are running your marketing team instead of being the CEO
  • You are not sure what campaigns to have your marketing team try next
  • You don't have your customer journey mapped out or clear KPI's for your campaigns
  • You are spending more to acquire customers and can't say why.

What Does a Fractional CMO Do?

  • Create your marketing strategy
  • Map out your customer journey
  • Correct your messaging and positioning
  • Align marketing strategy across DTC and marketplace channels
  • Connect P&L goals with strategies and plans
  • Hire marketing employees, consultants to execute
  • Align marketing strategies with ecommerce infrastructure
  • Create systems for your team to follow
  • Ensure agencies are performing effectively
  • Manage KPI's so your marketing investment makes you money
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Let's Work Together

A Choice of Service Levels to Suit Your Organization:
SEE MY SERVICES
Half Day Consult
 
With a couple of weeks of preparation via email and a 4 hour session together, I’ll put together the customer journey and essential next steps for your marketing department.
 
Fractional Chief Marketing Officer
 
You’ll get a comprehensive marketing strategy with prioritised campaigns. I’ll work with your team daily to execute the strategy I lay out.
 
Ongoing Advisor
 
With check-ins every other week, your team will stay on track and campaigns will continually improve until your goals are achieved.
 

Let's Get Started

Three Simple Steps To Improved Results.

1.

Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

2.

Strategy

Then, we'll get on a longer call to deep dive into your needs.  Next, I'll share the steps I recommend with a proposal.

3.

Marketing Transformation

In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

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A Blueprint to Thrive in Ecommerce.

Download Your Shopify Success Playbook NOW!

Developed for start-ups and established shops alike, this comprehensive guide is everything you need to launch new products and build a successful ecommerce shop from the ground-up - or, to scale your existing shop to the next level of revenue and profitability.

  • Boost top-line revenue with focused customer acquisition and product pre-launch and post-launch strategies.
  • Sharpen bottom-line profitability with product portfolio and operations strategies that align with cost objectives.
  • Identify the right analytics platforms, benchmarks and KPI's to keep your progress on-track.

"Sharon's clarity in identifying market opportunities, her creativity in developing innovative products, and experience in building businesses serves her well in launching and building ecommerce businesses."

John knott - BTurq
John Knott
Owner/President, JD Technologies Global, LLC

Brands I've Helped

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Get the Marketing Expertise You Need to Grow Your Business.

Delegate your marketing outcomes to an expert.

  • Take back your time
  • See a greater return on your marketing budget
  • Boost revenue & profitability
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