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Boost Top-Line Growth and bottom-line profitability.


Get the strategic marketing leadership you need for your ecommerce brand to drive customer acquisition predictably while optimizing marketing budgets, customer experience, product portfolios, and fulfillment operations.

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Marketing leadership that gets results.

Ecommerce brands thrive with the help of our strategic leadership, curated from the launch and scale of two ecommerce companies, and nearly two decades of growing revenue and profitability for product portfolios at Fortune 50 consumer product companies.

We’re here to help. Ask us about concerns like:

  • The optimal mix of inhouse talent and agency services

  • Growth opportunities with new products, new markets, expanded retail and marketplace channels or recurring revenue streams

  • Impactful strategies to maximize customer LTV

  • Planning for an adequate digital marketing budget when the cost of customer acquisition keeps going up.

Go ahead, ask us. We’re listening.

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Solving for Growth and Profitability in Ecommerce Requires Savvy that:

H-NeedleS

Focuses on cost-efficient, needle-moving marketing campaigns to fire-up the pistons of social, paid and earned media to drive demand.

H-KPIR

Sets the right KPI’s and benchmarks to facilitate meaningful improvement.

H-GearsR

Aligns ecommerce infrastructure and processes across product, inventory and fulfillment with marketing strategy to meet P&L goals.

H-peopleR

Creates cohesive, motivated marketing teams enabled with resources and connected by feedback loops.

"Sharon's clarity in identifying market opportunities, her creativity in developing innovative products, and experience in building businesses serves her well in launching and building ecommerce businesses."

John knott - BTurq
John Knott
Owner/President, JD Technologies Global, LLC

Brands I've Helped

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Let's Work Together

A Choice of Service Levels to Suit Your Organization:
Half Day Consult
 
With a couple of weeks of preparation via email and a 4 hour session together, I’ll put together the customer journey and essential next steps for your marketing department.
 
Fractional Chief Marketing Officer
 
You’ll get a comprehensive marketing strategy with prioritised campaigns. I’ll work with your team daily to execute the strategy I lay out.
 
Ongoing Advisor
 
With check-ins every other week, your team will stay on track and campaigns will continually improve until your goals are achieved.
 
SEE MY SERVICES

What is a Fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

That’s what I do for ecommerce brands. I’d love to hear what your goals are…and help you reach them with marketing that gets results.

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Let's Get Started

Three Simple Steps To Improved Results.

1.

Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

2.

Strategy

Then, we'll get on a longer call to deep dive into your needs.  Next, I'll share the steps I recommend with a proposal.

3.

Marketing Transformation

In the first 30 days, you'll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

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A Blueprint to Thrive in Ecommerce.

Download Your Shopify Success Playbook NOW!

Developed for start-ups and established shops alike, this comprehensive guide is everything you need to launch new products and build a successful ecommerce shop from the ground-up - or, to scale your existing shop to the next level of revenue and profitability.

  • Boost top-line revenue with focused customer acquisition and product pre-launch and post-launch strategies.
  • Sharpen bottom-line profitability with product portfolio and operations strategies that align with cost objectives.
  • Identify the right analytics platforms, benchmarks and KPI's to keep your progress on-track.

What Does a Fractional CMO Do?

  • Create your marketing strategy
  • Map out your customer journey
  • Correct your messaging and positioning
  • Align marketing strategy across DTC and marketplace channels
  • Connect P&L goals with strategies and plans
  • Hire marketing employees, consultants to execute
  • Align marketing strategies with ecommerce infrastructure
  • Create systems for your team to follow
  • Ensure agencies are performing effectively
  • Manage KPI's so your marketing investment makes you money
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How Do You Know if You Need a Fractional CMO?

  • You are running your marketing team instead of being the CEO
  • You are not sure what campaigns to have your marketing team try next
  • You don't have your customer journey mapped out or clear KPI's for your campaigns
  • You are spending more to acquire customers and can't say why
How do you know image

Get the Marketing Expertise You Need to Grow Your Business.

Delegate your marketing outcomes to an expert.

  • Take back your time
  • See a greater return on your marketing budget
  • Boost revenue & profitability
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